Influencer Marketing

Trendy promotional activities for your business: Instagram Influencer Marketing

Instagram Influencer Marketing

In the meantime, we are all aware that influencers are not viruses. On the contrary, for businesses, today’s influencers can bring in more sales and higher sales figures. In this post, we explain what Instagram influencer marketing is and what you absolutely need to know. We’ll answer the most central questions.

Let’s say you need a new vacuum cleaner. In all likelihood, you’ll be reading through customer reviews. And most importantly, you’ll be looking for recommendations: From anyone who seems sincere, who shares your views.

In the past, these were acquaintances and friends, but today this circle has expanded due to social media and their influencers.

What is influencer marketing?
Influencer marketing is nothing more than social media marketing, where companies and their brands collaborate with individuals. These so-called influencers have generated dedicated followers on social media platforms and are understood to be experts in their niche. Influencer marketing works because of the role model principle that social influencers have built among their followers. Your followers trust your recommendations.
The Influencer Platform Social Media

When it comes to influencers, Instagram is currently the most potent platform for generating new audiences quickly.

It’s also among the best channels for social action – with a high engagement rate. What does that mean? That Instagram users are more likely to comment, like and share content.

Why is influencer marketing so profitable?
Instagram influencer marketing eliminates the barriers of traditional advertising. Customers learn about brands from trusted sources they suspect – the Instagram Influencer (whom they follow).
When an influencer promotes a product. Item or a service on his channels, this acts like a trusted recommendation from a friend. And you as a company benefit from this: it gives you direct access to your target group for far less advertising budget than you would have paid for a traditional ad.
How does influencer marketing work?
Authenticity is the key to success. Once an influencer has established himself in the niche market, his followers will perceive him as a role model in that field, build trust in him, and be inspired and guided by his recommendations.
As a company, rely on micro- and nano-influencers.
In this day and age, companies pay horrendous amounts of money to famous influencers. Absolutely unnecessary. Because collaborations with a micro- or nano-influencer allows a cheaper and yet promising alternative for their company.
More and more companies are realizing the benefits of collaborating with Instagram influencers who have a small, but dedicated group of followers.
What are micro-influencers and nano-influencers? A micro-influencer has between 10,000 and 100,000 followers. Nano-influencers, on the other hand, usually have only a few thousand. Both entities have followers who comment and like a lot.
When a micro-influencer introduces an item, it may seem more like a trusted recommendation from a good friend than a message from an influencer who has over a million followers and star status.
Here’s how to find suitable influencers for your business

As a rule, you take a certain marketing budget in hand to cooperate with an Instagram influencer. You should therefore check in advance exactly who you are working with and whether a collaboration is worthwhile for you and your product. In the next step, we will explain how to proceed with the search and what you should pay attention to:

1. define goals
You want readiness for action? Then work with micro-influencers who have a smaller audience but a high engagement rate. Do you want to increase your brand awareness? Then influencers with many followers, meaning high reach, are conducive.

2. you should check the engagement of the influencer in advance.

If an influencer’s engagement rate is visible, it means that his followers are following and interacting with his content. Take a look at the engagement rate. The engagement rate should not be less than 2% per post.

3. check the followers of the influencer.

Are followers from your target audience following the influencer? For example, if you sell children’s backpacks, it is advisable to work with influencers who have a similar audience to your target audience, such as mothers.

Likewise, pay attention to the quality of the followers: are they real followers or fake accounts to drive up the number of followers?

5. test the reach of each influencer.

On Instagram, “reach” is calculated as the number of people who have seen the content. Unfortunately, you can’t calculate the reach yourself. You should either rely on the information in the post itself or use a third-party tool. You and your business can also benefit from Instagram Influencer Marketing – SMCL can help you with this. Are you interested in influencer marketing? Then simply click on our contact form and get a non-binding offer today. Through our top qualified experts we can offer you the best know-how. As we said, don’t hesitate to write us or call us directly at +49 (0) 178 7222645. We are looking forward to your request.

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