As long as you don’t name a factual situation, you can’t evaluate it or improve it if necessary. This is also the case with your SEO.
Whether your search engine marketing is handled in-house or an SEO agency has been hired to develop and manage your campaigns, it is of immense importance to be able to gauge the performance of your SEO efforts.
The following article will enlighten you on how this works, what can be measured and how you can use the results to increase your online visibility.
Before we get into the details, though: What is SEO and how does it work?

SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or unpaid, traffic from the results page, the search engine crawlers.
Those who do SEO make changes to the content and design of their website The goal: to make the website more attractive to search engines. Why is it worth putting so much effort into SEO? The effect: one’s own website will be played out as a top result on the search engine results page (SERP).

An exact evaluation of the progress helps,

• on the one hand, revise tactics that do not work and
• on the other hand, focus on tactics that have demonstrable improvements in traffic, revenue or lead generation.

Professional SEOs track everything from rankings and conversions to lost links to measure the value of SEO. These measurements are critical to your SEO success, documenting the impact of your work and ongoing site refinement. Evaluating the results and monitoring will tell you where to prioritize your efforts if something isn’t working.

Let’s say your company’s goal is to increase organic traffic by 10% year-over-year. The appropriate course has been set to achieve this goal, resulting in a 20% organic traffic increase. You can congratulate yourself: Your campaign was extremely successful, and your resources were invested profitably.
However, if your goal had been to double organic traffic, the campaign would have to be considered a complete failure.
What conclusion should be drawn from this? Set your SEO goals before the campaign begins. Without setting these goals, you won’t have a foundation to build on.

Bottom line: although it is common to have multiple goals (both macro and micro), setting a specific primary end goal is essential.

Link your website data to analytics software to draw informed conclusions. Google Analytics is the most commonly used, as this tool is free and very powerful for most applications.

A very effective indicator of the overall success of your SEO is the organic visibility of your website. Should your website’s content contain keywords that frequently match what users are searching for, that website is likely to appear in a greater number of search engine results pages (SERPs).

The visibility index is a metric for this visibility. This index is used to measure both the performance and value of a site. XOVI’s SISTRIX and OVI are two commonly used visibility indices that can be used to describe the value of a domain, or URL. These indices measure the overall value of the domain compared to competitors. The measurement is based on relevant keywords. These are keywords that the URL uses to rank well in the SERP of search engines.
The goal of your company is, of course, to get a good visibility index. This is because it means good visibility in the organic search engine results.

Keyword rankings provide information about how well or how poorly a website ranks in the SERPs for a particular search term.
The keyword ranking tool helps you visualize the successful and less successful results of your SEO activities. However, this KPI is not good at explaining for what reason your strategies are working or not. Therefore, it is crucial to use this KPI simultaneously with other metrics.

Social shares indicate how often your content has been shared by users on social media. The more people share your content with their followers, the greater the chance that more people will view your content and eventually visit your website. More visits to your website, in turn, means an increase in organic search rankings. A SEO Best Practice which you should implement into your strategy.

Conversion rates are imperative for you as an e-commerce operator. A “conversion” is when a website visitor has resulted in a sale or a lead. The “conversion rate” is the number of visitors who have taken the action you intended, i.e. reached your goal. Visitors should either make a purchase, sign up for a newsletter, or sign up for an email list. All of these conversions can be measured with Google Analytics, for example.

Backlinks – inbound links to your website – are good indicators to measure the authority and popularity of your website. Such backlinks to your website can also come from other pages on your own website.
Link building is important because Google’s algorithm looks at link volume to estimate the authority of a website. The higher the number of relevant backlinks your website has compared to that of your competitors, the higher Google will rank your website.

In organic search, click-through rates (CTRs) are also very useful. Organic click-through rate is a good KPI to measure the quality of your website. This is because web searchers will engage with your website more thoroughly the more they like what they see.

Our agency will help your business implement your marketing strategies and online campaigns. In doing so, we also focus on SEO optimization so that our clients get the best possible results for your service/offer. If you too are ready for the digital transformation, we look forward to hearing from you.