How to convert leads!
12 ways to success
Generating leads delivers great results for your business. Solid audience research and website optimisation at all levels will help you generate leads and create a conversion plan to turn those leads into paying customers.
1. STINGINESS IS NOT COOL: OFFER DISCOUNTS.
The free item doesn’t have to be particularly elaborate or expensive, but it should remind people of your business.
Giveaways not only help convert leads into sales, but they also help your business find out what creates the most engagement with your customers. Once you have this information, you can personalise future communications and offers to convert your existing leads into even more sales.
Personalise email and make it look like the discount is only available to that customer. You can do this by generating a unique coupon code just for your email subscribers.
2. FIND OUT WHO YOUR AUDIENCE IS.
Knowing what your customers want and how they like to engage with businesses can be a powerful lead conversion tool.
Research your target market and get to know your customers intimately. Don’t speculate, rely on facts.
3. FOLLOW-UPS: KEEP THEM COMING.
It is extremely important to stay in touch with potential customers. A simple email or phone call asking if the prospect has any questions or, a quick info that they forgot another product in their basket can often trigger a sale.
Follow-ups are ideal for making prospects feel important. Regular emails relating to your service will leave a brand impression in their minds, and later, when they need a related product, they will certainly consider your business.
4. USE CTA.
Regardless of your goal, interesting calls-to-action that use specific verbs or phrases can lead to a higher conversion rate.
Therefore, use CTAs such as ‘Try now, ‘Download now’ but also combination of phrases and call-to-action verbs. For example ‘First comes first’, ‘Contact us today’ or ‘Buy it now’.
5. SET UP LANDING PAGES AND TEST THEM.
6. USE POP-UPS TO GET MORE ENGAGEMENT.
7. USE FORMS TO COLLECT INFORMATION.
8. OPTIMISE YOUR WEB EXPERIENCE.
Pay attention to more than just the content of your website. SEO, keywords and CTAs often lead leads towards a sale. If your business has a website, it’s imperative that you employ good keywords and SEO best practices to convert your online leads.
Other things to keep an eye on are your website’s bounce rate, session duration and average number of pages visited. The longer a user is on your website, the more likely they are to have reasons to make a purchase from your business.
Organic traffic is heavily influenced by the website experience your website users have. If you are using paid traffic to generate leads on your site, you should direct paid and organic traffic to different landing pages. This way you can optimise the SEO pages and the pay-per-click pages without the purposes of each competing with each other.
9. USE SOCIAL MEDIA.
Customers use social media to keep up with news and trends, so your business should have a presence there too.
For example, encourage leads to join your Facebook group or company page. Entice them with exclusive offers. On social media, you get instant feedback from the customer. Once someone converts, they will immediately share their positive experience in the group in real time. This will encourage other leads to convert.
It’s important to consider which social networks are the best fit for your brand. You don’t have to advertise on every platform – carefully select a few channels that your audience uses. The most efficient way to do this is to create buyer personas based on your target audience. Identify their age, gender, the type of content they prefer and the networks they use most.
10. PUBLISH REVIEWS.
What other people say about your business is more powerful than anything you will tell your potential customers. So get as many positive reviews and testimonials as possible to convince people to convert on your website.
11. USE CRM METHODS.
Many businesses use customer relationship management tools to help convert leads into customers. Implementing one that allows you to automate your text and email communications can streamline the entire conversion process.
Many businesses use customer relationship management tools to help convert leads into customers. Implementing one that allows you to automate your text and email communications can streamline the entire conversion process.
12. LOOK AT THE SALES FUNNEL.
The sales funnel visualises a potential customer’s journey from learning about your brand to making a purchase. To convert your leads into buyers, familiarise yourself with the sales process.
Identify where your prospect is in the purchase funnel and adjust your interactions with them to achieve conversion. Converting a lead is as much about recognising when someone is ready to make a buying decision and then targeting them at just the right time to close, as it is about getting them into the sales funnel in the first place.
The middle of the funnel, where leads are generally thinking about your company and increasingly intending to make a purchase, is the most important place for your company’s salespeople to focus their efforts. By addressing this area, you can identify stronger intentions and buying signals, which will help you determine the best approach with that particular prospect without wasting time with people who aren’t ready to buy. A solid middle-of-funnel strategy improves conversion by guiding leads through the buying process and providing actionable content that is useful and relevant to them.
CONVERT LEADS INTO CUSTOMERS – SMCL HELPS YOU DO IT.
Our agency helps your business implement your marketing strategies and online campaigns. In doing so, we also focus on lead conversion so that our clients achieve the best possible results. If you too want more qualified leads for your business, we look forward to hearing from you.
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